Information we collect
We automatically receive and record information from your device or web browser when you interact with the content. This information may include your IP address, cookie information, and other details. This information is used for fighting spam/malware, to facilitate the collection of data concerning your interaction with the content (for example, what links you have clicked on and shared with others, including via email and social media), and to otherwise personalize, improve and continue to operate the content and site experience. In general, we collect usage information automatically, such as the number and frequency of visitors to the Site or application. We may use this data to generate statistics on the use of the site. This type of aggregate data enables us and third parties we authorize to determine how often users access parts of the site so that we can analyze and improve them.
Web browser cookies
You can also opt-out of targeted advertising based on data collected via your browser by using (i) the NAI’s opt-out tool, which can be found here; (ii) the DAA’s opt-out tool, which can be found here; (iii) the DAAC’s opt-out tool, which can be found here; or (iv) the EDAA’s opt-out tool, which can be found here.
When you opt out, we will stop (a) collecting information about your interests via your browser and (b) serving you targeted advertising based on the data collected via your browser.
We will subsequently place a piece of data in your browser’s cookie that tells us that you have opted out – it does not contain any data about you except for the fact that you have opted out. We need this cookie in place so that we know not to collect information about your interests and serve you targeted advertising based on your interests in the future. Our “opt-out” cookie has a five-year expiration date.
Keep in mind that participating in our opt-out program does not prevent you from seeing advertising served by us, instead, the ads we serve to you will be generic and not be targeted to you based on your web browsing experiences.
How we use collected information
We may use information collected from your visit to our site for the following purposes:
- Customizing your experience. We may use information collected to understand how you individually or our users collectively use our site.
- Site enhancement. We continually work to improve our website based on the information and feedback received from you.
- Sending occasional emails. The email address you provide when contacting us through our site will be used to respond to your inquiries. You may also decide to opt in to our mailing list (if applicable). From our mailing list, you may receive emails that include content updates and related information.
How we protect your information
We exclusively use 3rd-party vendors who follow appropriate data collection, storage and processing standards and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information. While we make every effort to secure our network and systems, we cannot guarantee that these security measures will prevent third parties from illegally retrieving this information.
Sharing your personal information
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website or administrating activities on our behalf, such as sending out newsletters or surveys. We may also release your personal identifiable information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. We share Aggregate Information with our partners, service providers and other entities with which we conduct business. We communicate this type of data so that our partners can ascertain which methods and how often people use our Services and our partners’ services or websites, which allows both the improvement of their services and how our Services interact with them. Additionally, these third parties may communicate information with us about you that they have independently developed or acquired according to their own privacy policies.
Third party websites
California Online Privacy Protection Act Compliance
Companies that collect personally identifiable information from residents of the State of California and disclose such information to third parties (including affiliated entities) for marketing purposes must, in response to a request by a consumer, either (1) provide a list detailing the categories of information shared and the entities to which such information was provided, or (2) provide a mechanism by which a consumer may opt out of having their information shared in this manner. We have elected to use the second option and you may request that your personal information not be shared with third parties by contacting us through the website.