We've seen some pretty crazy trends come and go throughout the years. Basically ever since there's been internet, there's been something viral trending. No matter how good, bad, or ridiculous, they're always around.
There's really no way to make it through a review on viral trends without bringing up owling, which is, basically, pretending you're an owl. While all these trends are definitely good fun, one rapper out there created a challenge that was a little more meaningful. And that's where the #phonebookchallenge began.
Lord Jamar of Brand Nubian spearheaded the #phonebookchallenge. What's the #phonebookchallenge? It's like it sounds. You hold up a stack of books to your ear, like a phone. "On my BOOK PHONE...the KNOWLEDGE is callin!!!" he wrote in his caption.
Lord Jamar's challenge is his response to the money phone conversation. He's hoping that the challenge will overcome the popularity of the other trend, which was re-popularized by JAY-Z. The concept of holding money to your ear has been a symbol of status among hip hop rappers through the years.
The #bookphonechallenge did in fact take off, with thousands of Instagrammers showing off their literary prowess. "Y'all on the gram holding money to your ear, there's a disconnect, we don't call that money over here," wrote jae_organics in her post, quoting lyrics from JAY-Z. "True wealth comes from knowledge not worldly possessions."
People from around the world snapped pictures to flex their literary muscles. Lord Jamar took to Instagram to reflect, saying of a picture of a little girl participating in the challenge that "I can't tell [you] how humbled I am by the response of the #bookphonechallenge but this pic right here brought tears to my eyes."
The variety of the books showcased by the challenge displayed an impressive array of interests. From the Bible to motivational reads, the challenge hopes to evoke a discourse in the literary world. The #bookphonechallenge participants really take the idea of read to succeed to heart.
Others riffed further on the song lyrics, like this participant who said "Hold your books up to ya ear, we call that wealth over here." That's an impressive stack of books. We don't know about you, but we're feeling the urge to crack open a novel or two.
Hard-core book enthusiasts will tell you that watching TV or movies can't compare to books. But in 2015 , only 43 percent of adults read at least one work of literature in a year. With reading on the decline, hopefully the #bookphonechallenge can help.
Even people who said they usually don't participate in challenge took to Instagram. "My first and prob last challenge ever but I had to back this one #bookphonechallenge because every one of these (and many more) were my gateway / portal that allowed me to escape whatever pain or suffering life had for me. Only by reading can we in a short time learn what other men spent their entire lives coming to know," said another participant.
Maybe the challenge started a new family tradition. Studies show that reading every day before children attend school puts them way above the mark to succeed in school. So get to Instagram and get reading.
"I'm passionate about telling stories. That passion started at a young age with a love for the written word. So today I'm posting for the #BookPhoneChallenge and sharing some of the books that have challenged, informed and inspired me. What are you reading?" wrote this Instagrammer.
Will you be participating in the #bookphonechallenge? We also want to know: Does holding a Kindle to your ear count? Whatever you're doing, there's no doubt that reading a book will definitely brighten your day.